The journey from Alicante Airport to Benidorm which is Europe’s largest holiday resort is 60km in length yet the sheer numbers of tourists making that journey has turned into a highly competitive route for transfer companies. Whilst public transport from the airport to Benidorm, or any other resorts along the Costa Blanca, is available it’s hardly worth the hassle when cheap shuttlebus transfers are available. On the other hand if you want to have some independence during your stay it’s well worth renting a car which ‘kills two birds with one stone’ as it provides you with your airport transfers in both directions and gives you the freedom of having your own transport during your holiday.
Even if you don’t take any major day trips with your hire car it’s often worth having just to get your family out to the theme parks which lie on the outskirts of Benidorm rather than relying on local buses. It’s even handy for simply driving to the local supermarket to pick up heavy bottles of water and cases of San Miguel 
As I’m sure you’re well aware you’ll get better car hire deals at Alicante Airport by booking online before you travel. Unfortunately, some unscrupulous operators have become experts at showing that they offer the best prices when you do an internet search but then add on all kinds of extra charges once you go to pick up your car. Take a look at our Goldcar Rip Off article which is a case study of our own which we experienced at Malaga Airport when a seemingly cheap rental turned into the most expensive car hire we’ve ever paid for in Spain.
That experience encouraged us to take a closer look at the market and decide which operators we were happy to recommend through our website. Whilst there are a number of trustworthy car hire brokers online including local operators we have become loyal customers of Economy Car Hire who have exceeded our expectations time after time. You can get a live quote from their search box above.
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